Local busineses must have as big an internet presence as possible to be found online to outshine their competitors and grow their business with more customers and more sales.
Most businesses fail to optimize or use the tools and options available to them to grow their presence, or the number of people who find them, go to their website and decide to call or come to their place of business and buy their products or services. More presence, more web visitors, more awareness in the local market, more word of mouth referrals all equate to more business, profit and growth.
Do nothing get nothing. The problem, most businesses never attend to the basic steps to getting their local internet presence optimized, that is what we sell. Local Internet Presence with 3 systems, and some unique advertising tools, the SERP Term Jingle and the Video Landing Page. We will explain those services later.
Google My Business Now Known as Google Business Profile
All local business should claim or setup a Google Business Profie listing, and work consistently to get 5 star reviews.
This is imperative and our business is to make sure it is configured and claimed by the owners. All reviews are replied to by the owner. All settings, photos and posts are completed. This is not a set and forget strategy. The clients must be reminded to ethically ask for reviews for the life of the business
Content Marketing with Blog, Podcast, YouTube, Apple, Amazon, and Spotify
Another part of our service is to consistently create keyword rich blog posts that are posted weekly on the website. With the advent of AI voice services, we can create audio recordings of those blog posts with the actual voice of the business owner, meaning they can host a podcast in their voice without recording the scripts, it can all be done for them in our program. Why a podcast? Because it creates proven, consistent content and backlinks in YouTube, Apple, Amazon, Spotify and Google to clients business website building a local internet presence. Only a blog and podcast produced on a web URL that is same as the business website of the business can achieve that. Do it weekly, and organic or free website traffic grows. The clients can use the blog and podcast as a newsletter to share with their clients to build authority and trust.
Search is becoming more and more Gemini, Chat GPT & Claude, not just search terms.
Podcasting combined with posting a full transcript as a blog post on the business main website significantly boosts AI search results (like Google AI Overviews) and improves traditional SEO result. More content posted, the better the AI results.
Users search for local businesses by asking questions that need that content to learn how to answer. By blogging and podcasting, AI learns you are the authoriity.
Client example: The local honey business result in AI search because of optimized Google Business Profile, Podcast and Blog content.
Another example of a local business podcast and blog content
marketing for AI search and search engine results
Blog and Podcast Page
Weekly Shows of Content
RSS Feed and Destinations
Our Service - Client Only Approves Scripts
Our service is to teach client how to create with Chat GPT or Google Gemini keyword local blog posts or articles. We take those scripts, sample clients voice, and turn them in to 4-5 podcast episodes to be published on all the major podcast networks. We start each episode with client’s SERP term jingle and end with jingle or marketing audio promotion.
Google Paid Ads for More Traffic – Additional Service
The fastest way to get local leads and new customers is with local paid Google Ads. Words locally that bring new customers to your website. YouTube video ads is a huge opportunity for local businesses, especially the way we do skippable pre-roll ads. We setup ads, we produce ads, and we monitor ad performance as part of our monthly service. The client pays ad fees direct to Google as we only manager the Google Ads account.
SERP Term Jingles – A Unique Service We Do
SERP Term means “Search Engine Results Page” or when you type a phrase mostly into Google, what is the result. When you saturate the market singing the client’s unique SERP term, you teach the market how to find the business online in a proven auditory earworm memory strategy. Just think of when you hear singers sing, “We are Farmers” you instantly remember “bum-ba-dum-bum-bum.
We are farmers used to be people who planted corn and raised cows and chickens, but now it is insurance because of a SERP term jingle!
We add this jingle to the podcasts, YouTube ads, and video landing pages to create the awareness in the market.
We named our business the top search terms that our potential customers search, which was Nashville Party Boat Rental.
Our jingle sings that, our blogs and podcasts optimize that and when you search those words anywhere on planet earth, this is the Search Engine Results Page.
#1 in GMB
#1 in Google
Serp Term Jingle and YouTube Skippable Ad
Video Landing Pages – Another Unique Service We Can Provide
When we buy clicks to our client’s websites, we break down the over all business in to smaller, cheaper and sub-categories of client searches. I will use a pest control company as an example, but all businesses can take the general and breakdown to specific solutions.
A pest control company obivously wants traffic for people searching for pest control, but break it down into other key words like.
Pest Control – Generalized
Termites – Specific problem
Roaches – Specific problem
Rats & Mice -Specific problem
My REAL Google Review From Glenn Mott, Client Example Above
In Conclusion, the Summary Below is Why Blogging & Podcasts with a Jingle Will Put You Ahead Of Your Competition
For small local businesses, consistent content creation—specifically through blogging and podcasting—is no longer just a “nice-to-have” marketing tactic; it is a primary driver for local search visibility and customer trust.
Here is a breakdown of why this regular output is critical and the specific benefits it provides.
1. Dominating Local SEO and “Near Me” Searches
Search engines like Google prioritize websites that are frequently updated with relevant, high-quality information.
Keyword Footprint: Blogs allow you to target “long-tail” keywords that your main service pages can’t cover (e.g., “how to prep your Nashville garden for spring” vs. just “landscaping services”).
Index Frequency: Regularly adding new pages (blogs) or transcripts (podcasts) signals to search crawlers that your site is active, which can improve your overall ranking in the “Local Map Pack.”
2. Establishing “Top of Mind” Awareness
Most local services are “need-based.” A customer may not need a plumber today, but if they’ve been listening to a short weekly podcast about home maintenance, yours is the first name they’ll recall when a pipe bursts.
The “Internet Audio” Advantage: Podcasts create a literal voice for your brand. Hearing a business owner’s voice builds a level of intimacy and familiarity that text alone cannot achieve.
3. Building Authority and Trust
In a local market, people buy from experts they trust.
The Educator Role: By solving problems through your content (e.g., a pest control company blogging about identifying termite wings), you move from being a “salesperson” to a “trusted advisor.”
Content as Proof: A library of 50 blog posts and 20 podcast episodes serves as a massive “portfolio of knowledge” that proves you know your craft better than the competitor with a one-page website.
4. Compounding ROI and Content Repurposing
One of the biggest benefits of regular production is the ability to “slice and dice” your content to fuel all your other marketing channels:
Social Media: One podcast episode can be turned into three Instagram reels, a LinkedIn post, and a Facebook video.
Email Marketing: Your weekly newsletter is much easier to write when you’re simply sharing a link to your latest helpful blog post.
Summary of Key Benefits
| Benefit | Impact on Business |
| Increased Traffic | More “doors” (URLs) for local customers to find you through search. |
| Higher Conversion | Educated customers are easier to sell to and less likely to haggle on price. |
| Brand Differentiation | Most local competitors aren’t doing this; it makes you look like the “big player” in town. |
| Long-Term Asset | Unlike a paid ad that stops working when you stop paying, a blog post can generate leads for years. |
